|Posted on April 2, 2013 at 11:20 PM|
Okay, so now we're a bit more proud and excited. It's one thing when we win some "People's Choice" awards voted on by our friends. It's quite another when we win Silver Medals in a competition of 3500 wines judged by 80 professional wine tasters from around the world.
It is devilishly difficult to discern whether our wines are top quality or we just think so. Tasting one's own wines as a judge is an exercise in either self-adulation or overly critical perspective. So we ask our customers what they like and why, and we study and read about what makes wines better, and keep working on improving the quality and presentation of our wines.
But sooner or later, you need to make the financial investment and emotional investment and put them out there for strangers to love or hate!
The financial investment is typically about $100 for each wine entered, by the time you give up three or four bottles of wine and the entry fee and shipping for each wine. But the emotional investment is the more costly one— sleepless nights and restless days once the judging has happened and the word has not yet gone out. Did we win ANYTHING? Did they HATE our wines?
The Finger Lakes International Wine Competition which awarded us Silver medals for our Frongria and Tongue Tied wines (same ones that won 2 of the 3 people's choice awards in North Dakota), is the largest non-profit wine competition in the world. So we were really pleased for the affirmation.
Do we "sit on our laurels" now? Absolutely not. We're entering a dozen more wines in another competition and hope to gain critical affirmation for more of our wines.
Meanwhile, we'll be doing our own careful evaluation, wondering why we didn't win GOLD or Double Gold, so that we can try to make things even better with the next batch of wine.
Keep pushing us toward excellence! And we'll try to meet your expectations.
Categories: Just thinkin' out loud